ACF’s philosophy and research principles revolve around objectivity, clarity, trust and impact. Our research is designed for professional investors only (we have an alternative product under a separate brand for retail investor services).
ACF’s brand is underpinned by its focus on unbiased, credible, effective equity research for corporate clients. To be credible and effective ACF and its team have created an independent mindset and culture within the organisation, which underpins an effective product for our clients.
Our research brand strives to be objective, cogent, intelligent, rigorous and sensitive to market timing.
Our research objectivity is key to the effectiveness of our product and services. Our research must always strive to be accurate and reflect the valuation conclusions of our research analysts. Our analysts employ a systematic protocol to ensure that in coming to their conclusions they have carried out their own independent investigation and analysis thereby ensuring your investment in our credibility and so effectiveness is protected.
We acknowledge that it is not possible to eradicate all human bias from our research product and therefore we have an internal review process to question the assumptions of our colleagues rigorously in order to maintain the value of our brand and reputation and our clients’ investments in our reputation.